Your new logo

Your logo is the most important piece of the puzzle when starting a new business or rebranding your current business. A professionally designed logo is the first, crucial step in launching a successful business. Make sure your logo communicates that your business is the best choice.

About designing a logo:

Your logo is essential to express the personality of your business and is your only introduction to create a relationship with your customer. A quality logo is imperative to build a trusted relationship with your audience.

Why Choose HLM?

I will make sure your new logo is a powerful asset that provides real purpose to your business. Your new, quality logo will communicate your business’s goals, reputation and authenticity.

With my expertise as someone who has lived and worked in both corporate AND small businesses, I understand the importance of creating a strong and memorable brand identity.

Why use a professional?

A professionally designed logo can make your brand stand out from the competition and leave a lasting impression on your target audience.  By using someone who has made it their business to create your business – your logo will establish trust, credibility and recognition with your customers.

You only have to consider the logos you see around you to get an idea of a brand’s reputation and the emotional response it creates. Consider Silly Solly’s logo… and now consider Apple or Samsung logos. You get it.

The Process

To begin with, we will have a discussion about your business and design requirements.  You can send me any files you may have from your research into what your ideal brand will be.

• This can help the design process immensley as I get a real feel for your expectations and personal taste.

Two Concepts

I will then create two logo concepts  for you to choose from if it is required.  See the example to the right for a prefoessioanl business logo and the concepts I provided to my client.

Proofing

You will recieve a design proof for feedback with your two concepts.

1. Choose your preferred design
2. Offer any feedback or changes
3. Revised proof is sent if required
4. Approve Logo

What Do I Get?

Depending ony our chosen package, you will get the following:

Custom Business Logo

• 2x custom logo concepts (if required)
• 2x rounds of proof revisions
• One Final logo delivered in Print and Web ready formats ready for immediate use.
• Final Logo supplied as Primary Logo and Primary Logo in Reverse (for dark backgrounds)

Premium Business Logo:

• Everything listed above plus:
• Primary Logo in Portrait & Landscape layouts
• Logo in Reverse (white logo)
• Sub Logo (Black/white flat logo)
• Favicon or Icon
• Single Page Style Gide

A logo is just the beginning

I understand the importance of creating a cohesive and memorable brand across all platforms.  Check out my Branding services for more information